There are many reasons why you should be using direct mail in your marketing strategy, but one of the best ones is that it works! If you’re not yet familiar with the tactic of direct mail, it’s time to get up to speed, because if you aren’t already using it in your business, you could be missing out on opportunities to grow your customer base and increase sales. One of the best reasons to use direct mail rather than cold emailing or cold calling is the open rate; in fact, if you send out 100 direct mail pieces, 92 will be opened!
The History of Direct Mail
The first direct mail piece was sent in 1792. It was an advertisement for a book of sermons that cost $1.25. Since then, direct mail has evolved into many different forms and become one of today’s most effective marketing tools. Direct mail marketing is personal because it physically gets into someone’s hands instead of just their inbox.
The Power of Community
When you get something from someone in person, it’s different than getting it from them online. We feel closer to people we meet face-to-face; we feel we owe them something for taking their time to help us. And that’s why direct mail works better than cold email and cold calling: when someone hands you a letter at your doorstep and personally introduces themselves as someone who thinks you could be friends, you know they mean it!
What is direct mail?
A type of marketing that sends advertising material directly to potential customers via postal mail. In contrast to email, direct mail is considered more personal than digital ads and has a higher conversion rate (1.4%-3% vs. 0.02%). A referral direct mail campaign takes advantage of your existing network and promotes your product through word-of-mouth marketing rather than cold calling or cold emailing.
How to Get Started With Direct Mail
A Beginner’s Guide : In today’s tech-savvy world, direct mail is often seen as an outdated method of marketing. But there are still thousands of small businesses using it successfully to drive their business forward. If you want to learn how to use direct mail in your business but aren’t sure where to start, here are some quick pointers on how you can get started.
Things to Consider When Sending Out Your First Campaign
Direct mail is a powerful tool for getting your message in front of people you want to reach. While cold emailing and cold calling may seem like more accessible options due to their cost-effectiveness and convenience, they are not effective on their own. By using both direct mail marketing and cold calling/cold emailing in tandem (as opposed to one over another), you can make your campaign more successful.
Tips For Improving Response Rates
It’s no secret that direct mail marketing has an open rate of 92%, whereas email has an open rate of less than 1%. For small businesses looking to grow and cultivate new clients, why would you ever use cold email when it results in a low response rate?
Places To Send Your Direct Mail
It’s time to get started with a direct mail campaign. No matter your marketing needs, there is a place for you to send your direct mail. For instance, if you have an event going on in town like your grand opening or anniversary, reaching out to customers and clients can be done through local newspapers. Don’t just stop there—not everyone opens their daily newspaper anymore.