Why are you not sending business thank you cards?
There are a lot of things that are important when running a business, but one of the MORE important things is making sure that your retention rates are high. Sure, getting new business is great, but who are you without your returning customers?
People are always ravings about how to heighten retention rates, usually marketing companies come up with some type of hack or gimmick to get people to return, that usually include dropping profit margins, but let’s be honest, a lot of us have already dropped our profit margins to their lowest limits just to stay in business during this time, anyway.
There are a couple of old school hacks to making sure that your clients keep coming back to you that I think people forget about, or write off, because they are just that – old school. Who doesn’t love old school, though? I mean history does repeat itself and eventually every trend comes back around. Teenagers are parting their hair down the middle and wearing hightop tennis shoes, so why should marketing be any different?
Unlike fashion trends, however, this old school marketing retention rate hack has never gone out of style, people just forget about it.
So, why exactly are you not sending business thank you cards? Sometimes people choose not to utilize business thank you cards because they think that direct mail marketing is just for grocery stores to send out those annoying useless coupons every month, or for Ace Hardware to send you your rewards program “$10” off, but what is the real reason that those direct mail gimmicks make us mad? Because we know that they are not personalized to us, and that everyone from your street to 30 miles around got the same ones, they dont know you. They don’t care about you, all it is is spam mail.
You need to be sending your clients something that is personalized and unique to them, so that they feel as though through your business thank you card, you are trying to personally reach out to them to make them feel special and loved.
If you get a catalog in your mailbox from Warehouse market full of $.50 knock off seasoning, are you going to open it, go to the store and buy? No, because you don’t care, and the offer does not help you in any way, NOW, if you get a normal looking envelope in the mail addressed to you, are you going to open it? Absolutely – #1 you are going to make sure that it is not something that you need to pay, and #2 it is going to peak your curiosity. Once you open that envelope and see a card telling you “Happy Groundhog Day!” You are going to think “Wow, it is groundhog day, huh?” and then you’re going to open it, a business card is going to fall in your lap, and you’re going to read the note, and then to top it off, you are going to look at the handwritten signature on the inside of it, and think, “How cute!” Well, you might not think that but you are going to think something along those lines, so, let me ask you this again, why are you not sending business thank you cards to every one of your clients at least 8 times per year? Do you know what happens after they open that card? The next time ANYONE that they know is looking for a service that you provide, they are going to run to their junk drawer, pull out one of those business cards that you so graciously sent them over the course of the year, and they are going to hand that card to the ideal and likely buyer standing before them.
Now, understand this, you are not going to have time to send business thank you cards after the first couple rounds are sent. It takes a long time to sign, stamp, lick, seal, and get to the post office every month, so that is why, you need to visit Resurgereferral.com
Business thank you cards. Business thank you cards. Business thank you cards. Business thank you cards.
Why are you not sending business thank you cards?
There are a lot of things that are important when running a business, but one of the MORE important things is making sure that your retention rates are high. Sure, getting new business is great, but who are you without your returning customers?
People are always ravings about how to heighten retention rates, usually marketing companies come up with some type of hack or gimmick to get people to return, that usually include dropping profit margins, but let’s be honest, a lot of us have already dropped our profit margins to their lowest limits just to stay in business during this time, anyway.
There are a couple of old school hacks to making sure that your clients keep coming back to you that I think people forget about, or write off, because they are just that – old school. Who doesn’t love old school, though? I mean history does repeat itself and eventually every trend comes back around. Teenagers are parting their hair down the middle and wearing hightop tennis shoes, so why should marketing be any different?
Unlike fashion trends, however, this old school marketing retention rate hack has never gone out of style, people just forget about it.
So, why exactly are you not sending business thank you cards? Sometimes people choose not to utilize business thank you cards because they think that direct mail marketing is just for grocery stores to send out those annoying useless coupons every month, or for Ace Hardware to send you your rewards program “$10” off, but what is the real reason that those direct mail gimmicks make us mad? Because we know that they are not personalized to us, and that everyone from your street to 30 miles around got the same ones, they dont know you. They don’t care about you, all it is is spam mail.
You need to be sending your clients something that is personalized and unique to them, so that they feel as though through your business thank you card, you are trying to personally reach out to them to make them feel special and loved.
If you get a catalog in your mailbox from Warehouse market full of $.50 knock off seasoning, are you going to open it, go to the store and buy? No, because you don’t care, and the offer does not help you in any way, NOW, if you get a normal looking envelope in the mail addressed to you, are you going to open it? Absolutely – #1 you are going to make sure that it is not something that you need to pay, and #2 it is going to peak your curiosity. Once you open that envelope and see a card telling you “Happy Groundhog Day!” You are going to think “Wow, it is groundhog day, huh?” and then you’re going to open it, a business card is going to fall in your lap, and you’re going to read the note, and then to top it off, you are going to look at the handwritten signature on the inside of it, and think, “How cute!” Well, you might not think that but you are going to think something along those lines, so, let me ask you this again, why are you not sending business thank you cards to every one of your clients at least 8 times per year? Do you know what happens after they open that card? The next time ANYONE that they know is looking for a service that you provide, they are going to run to their junk drawer, pull out one of those business cards that you so graciously sent them over the course of the year, and they are going to hand that card to the ideal and likely buyer standing before them.
Now, understand this, you are not going to have time to send business thank you cards after the first couple rounds are sent. It takes a long time to sign, stamp, lick, seal, and get to the post office every month, so that is why, you need to visit Resurgereferral.com
Business thank you cards. Business thank you cards. Business thank you cards. Business thank you cards.