As a lawyer, different ways to market your referral and retention is tricky. No one every WANTS someone to need a lawyer, but it just happens, and you spent all of that money on law school, so you need people to know that you’re out there, right?
What do you send your past clients? Chocolate covered almonds at Christmas time, that they eat all of and completely forget who sent them in the first place? Sure, if they happen to need a lawyer in January, they’ll remember ya, but what if they need one in September? Or May? They are going to forget that you exist.
Lawyers need to be sending business thank you cards. Lawyers need to be sending business thank you cards every single time they close a case with every single on of their clients. I don’t meant to send them business thank you cards right after the case is closed and then not again, lawyers should be sending business thank you cards up to 8 times per year, every year, and I also don’t mean sending business thank you cards only at Christmas time either.
There is a strategy behind lawyers sending business thank you cards and what times of the year. You need to make sure that you are spreading out your business thank you cards through out the year, so that you never leave your clients minds because of those business thank you cards. Another reason to use business thank you cards, is so that your past clients can refer you any time anybody that they know needs a lawyer. The key is to make sure that you have a business card in every one of your business thank you cards that goes out. If your client has a stack of 8 or 16 of your business cards, of course they are going to give them out to someone looking for a lawyer! They become one of your own personal salesmen without you even paying them!
The most important thing that a lawyer can do, is make sure that they are sending out business thank you cards up to 8 times per year. I know that it seems like sending business thank you cards is bleak and too simple to work at all, but it is not. There is a reason that people have been utilizing direct mail marketing for decades, and that is because it has a 92% open rate, where as email has less than 10%. Long sory short, you, as a lawyer, should be sending out business thank you cards. If you are not sending business thank you cards, you are losing money.
As a lawyer, you tend to create personal relationships with most of your clients because you are working with them on such an important part of their lives, and once the case is closed, you tend to lose touch, and they don’t really care to refer you, BUT if you make sure and send them business thank you cards, you losing touch will not happen.
Everyone, especially in a profession like law should be sending business thank you cards. business thank you cards are great for many different things, and one of those things is to make sure that your retention rates stay high, while your referral marketing rates stay even higher.
If every business thank you cards that you send out have your business card inside of them, the chances of you being referred by one of your clients raises by 200%.
There are a lot of companies that you can go through to automatically send business thank you cards, but you need to make sure that that company is going to do everything that you need in order to optimize your referral marketing the best way possible. The chances of you choosing a business that doesn’t cover all of these key points when it comes to sending business thank you cards is high. With companies like Postables.com you will not have a high referral success rate because they don’t insert your business card OR hand-sign your name. When your business thank you cards are actually hand-signed, then it creates a personal touch for your client, making the business thank you cards more valuable in their minds, and making your clients feel like they have made a much more personal connection with you, and making them want to refer you even more than ever.
All in all, business thank you cards are more important to the success of your business than any other type of marketing.
Make sure that you are sending business thank you cards.