There are so many questions on how exactly to heighten your retention rates, and they main one is regarding the best method to do so.
There are so many different online hacks on how to make your customers come back and more frequently – but we have narrowed it down to one simple hack – and it is one that business owners have been using for decades.
Do you have clients on your contact list that you haven’t seen in awhile and you would love to have their business again? Send a card. Customers don’t stop coming back because they don’t like what you have to offer, a lot of times, especially if your business isn’t a necessity, they forget! Send a card and remind them!
Do you have a list of burning fire clients on your contact list that didn’t seem particularly happy with the services you offered and you want them to give you another chance? Send a card!
Do you have a group of clients on your contact list that expressed to you that they don’t have the funds that it takes to come visit you at your business anymore? Send a card with a 20% off coupon, they are sure to come back after that amount of generosity. Now the trick to sending a card to gain retention, is that you can’t just do it once. Customers are human and that means their stubborn, so instead of spamming their email with campaign after campaign, send a card!
When you send a card to your clients, your card needs to be personalized so that it makes them feel like they are hearing from you on a personal level. Send a card to wish your clients a Happy Groundhogs Day, send a card to wish your clients a Happy St. Patricks Day, send a card to wish your clients a Happy Halloween – send a card at a random time, not at Christmas so that they are sure to see the hand-signed by you card, and it doesn’t get stuck in a huge pile of cards that OTHER businesses are trying to send them on the busiest direct mail marketing time of the year.
The key to gaining retention marketing is to be different than anyone else, and to surprise your past clients at a time that they never would have expected it. Is it the date of your customers first visit/service done with you? Send a card. Is it your customers birthday? Send a card. It is your clients spouses birthday? Send a card. Is it your Clients daughters dogs cousins grandma’s pet snakes birthday? Send a card even though snakes can’t read. Don’t get caught up in the gimmicky retention marketing programs online, and choose a program that has history of working for decades.
I wrote in another blog about how easy it is to send a card online, you should refer to that one, but in case you don’t, I’ll tell you again. Sending a card online is just about the easiest thing that you can do in the free world. With Retention/Referral programs like Resurge Referral – You upload clients and dates, and the only time that you have to even think about it each month is when you get a new client that you want to add into the system, and even if you don’t want to do they.. They’ll do it for you. There is no excuse to not be benefiting from the positive effects that sending a card to your clients has on your business.