What are real estate automated mailers? If you’re new to the real estate industry, it might seem like there’s a lot of jargon around this term that you simply don’t understand. Or maybe you just want to better understand what they mean and why they’re important in the first place. Whatever your reason, you’ve come to the right place! Here we break down the meaning of automated mailers and how real estate professionals can use them to their advantage.
The ROI of Real Estate Automated Mailers
A case study of John’s real estate business, which generated $50k in revenue over 6 months by sending mailers on a regular basis. And yes, these numbers aren’t necessarily huge, but if your business isn’t growing rapidly (like John’s), you can get more than enough value from automated mailers.
Benefits of Implementing Real Estate Automated Mailer
Save Time by Hiring a Realtor and Improving Client Retention Rates with an Effective Marketing Strategy . There are thousands of real estate agents that use automated mailers. Why? Because they know how effective it is in creating personal touch points with your clients! Let’s learn how you can do it too!
Mistakes to Avoid When Using Real Estate Automated Mailer
#1 – Not Using One at All : If you’re not using automated mailers in your real estate business, then you are losing out on easy leads. But more importantly, an automated mailing list can help you create a more personal touch point for your clients. Sending timely and relevant information helps consumers feel like they know and trust you, which is especially important in a service-based industry like real estate.
The reasons people still use direct mail
Don’t think mail is still relevant? We beg to differ. According to a recent study by Litmus, email campaigns account for less than one-third of all marketing material sent out by businesses. The most significant reason why is that companies still see value in using direct mail as a way of reaching customers via their physical addresses. Let’s take a look at some reasons why people continue to use direct mail when building personal relationships with clients.
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Real estate automated mailers positive effects
According to RealtyTrac, 84% of real estate agents said they had a professional relationship with at least one person in their community that they’d never met in person. This can be an obstacle when trying to establish credibility and trust. An automated mailer can help you connect with these potential clients and form relationships based on your personal touch points rather than online reviews or just word-of-mouth recommendations.
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