Adding to the competitive mortgage atmosphere is the increasing tech savviness of home buyers.
Let’s be honest. When it comes to finding new mortgage clients, you have a LOT of competition.
When it comes to differentiating yourself amongst the competition, your best bet is to provide the best customer service possible. Not only does that make your clients happy, but it makes them more likely to recommend you to their family and friends when they’re ready to take out a mortgage on their dream home, too.
But, after closing day, how do you stay in touch with your former clients?
It may be years before they consider moving to a new home, if ever. But still, they’re a valuable resource in helping to spread word of mouth marketing to their network of friends, family, and coworkers.
Did we throw you off on that last recommendation? Some may say yes. But the truth is, even in today’s hyper-digital world, the value of a personalized piece of mail sent directly to your clients with your signature on it is still huge.
In fact, Small Business Trends recently released data showing:
Even Millennials report they’re more likely to take action when receiving a direct mail piece over an email marketing message!
With data like that, you simply can’t deny that mortgage direct mail needs to be a part of your overall marketing strategy to past clients in order to generate referrals, and repeat business.
The only thing we need from you is a client list, and then we take care of the rest! Imagine how much time you’ll save when you switch from DIY to Resurge!
RESURGE has been a great and inexpensive way for our team to stay in touch with our clients long after closing. The price is right, the card options are funny, it’s easy to set up, and you can customize what cards are sent to each person. RESURGE has been a wonderful way to keep us in-front of our clients so when they’re ready to make their next purchase or sell, they call us!
We have been utilizing RESURGE for approximately five years. There is not a week that goes by that I don’t receive a call or email from a client that says they receive our cards and want to talk about a refinance or new home purchase.
With RESURGE I like how the cards are ‘hand signed’! I get multiple calls or texts every month from my clients, commenting that they’ve received the card from me and can’t believe that I took the time to sign it…they also tend to comment that they like the type of card that was sent. It's also very effective to Co-Market with my realtor partners.
