When it comes to finding one of the best direct mail companies for real estate, there are a lot of factors to look for.
It is important that you choose the best direct mail companies for real estate based on what kind of cards that are going out, how they are personal to you, the amount of work that you have to put in with the program, the price, etc.
When you decide that you would like to send out real estate postcards, what made you decide that factor? The biggest reason that realtors use real estate post cards is so that they can generate referrals. Real Estate Direct mail is one of the oldest marketing hacks in the book, and yet people still forget to utilize it!
When you send out cards to your past clients, you want them to be personal and meaningful, so that you can create a meaningful relationship with your past client. Why, you ask? So that they refer you!
Using real estate direct mail is the BEST system in place to make sure that you’re generating as many referrals as possible. Now, How do you know that you chose one of the bet direct mail companies for real estate agents?
The first thing to look for is, do they automate the cards each month? Or do you have to do this manually? You want to make sure and use a real estate direct mail company that already has your cards going out to your clients on auto-pilot, so that all you have to do is sit back and let the referrals come in on their own. The best direct mail companies for real estate agents have all of their real estate postcards sent out automatically each month.
Another thing that you want to make sure and look out when you are choosing the best direct mail company for real estate business, is that, what kinds of cards do they send?
A lot of times, real estate direct mail companies make their cards (or postcards) way too crowded, so that it just looks like regular old junk mail in your mailbox. All of the best direct mail companies for real estate agents make sure that their cards are personalized, sent out at particular times, and HAND-SIGNED. There are so many real estate direct mail companies that too often try and print your e-signature in a handwritten “font” and the clients that receive the cards know that they were printed in bulk and probably sent to everyone within a 50 mile radius of them. This does not create meaningful relationships, and it probably won’t generate you any referrals.
SO, make sure that when you are looking for the best direct mail companies for real estate, you make sure that all of the cards are actually hand-signed by a real person’s wrist and an ink pen.
There are so many factors in choosing the best direct mail company for your real estate business..
Another very important one is WHEN do the cards go out? There is such thing as “over-marketing” yourself whenever you are filling up your past clients mailboxes. The best direct mail companies for real estate have strategic plans of when their cards are sent out to your clients.Clients should never receive more than 8 cards per year, and contrary to popular belief, they should not be sent at Christmas time. If your client receives a card during christmas, guess what happens to it? It gets put in a pile with all of the other christmas cards they received during that time.
When you’re browsing around for the best direct mail companies for real estate agents, these factors are most important, but it does not take away from the next ones. When looking for real estate direct mail, you also want to make sure that you know when you’re cards are going out to your clients so that you can call them and spark up a conversation. That is really the entire point of real estate direct mail, anyway, it to be able to talk to the person that you are trying to generate referrals from. The best direct mail companies for real estate agents always send email notifications when their cards go out so that you know when to call your clients. Don’t miss out on generating referrals by not using real estate direct mail marketing, and make sure that you use the BEST direct mail company for real estate agents!
Another great tip to finding the best direct mail companies for real estate, is to make sure that they are using full size cards and not some tiny little postcard that is jumbled up with words and pictures, like I said, junk mail in their mailbox. The best way to make it look like the mail is personalized straight from the realtor themselves, is to send a full size 5×7 card with your generic business card inserted into it. That way it looks like they went to the card section of Walmart and hand-picked the right card just for you.
Last, but definitely not least tip to choosing the best direct mail companies for real estate, make sure that the message inside in relevant to what you’re trying to accomplish by sending these cards.
If your client opens a card and it slaps them in the face right away with a promo or a sales pitch, chances are they aren’t going to read anymore of it. However, if that open up a card and see a genuine greeting, and your business card falls in their lap, they automatically feel as though it has a more personal touch, and all of the sudden they feel like you two are companions, who wouldn’t want to refer you to their friends and family after that?
There are so many different factors that go into choosing the best direct mail companies for real estate, obviously, but I hope that the key things that I covered in this articles will help you choose the right one.