How much money do you spend on business cards? They are really important, especially if you are targeting new prospects who haven’t heard of your company yet. If you are not targeting new prospects, do you give out the same business card to everyone? Do they have the same information on them? Are you doing anything with these cards after you hand them out? If the answer to any of these questions is no, then take some time to look into business thank you cards. This article will show how to make your cards stand out from the rest and get results from your direct mail marketing campaign.
The history of thank you cards
In a day and age where most business transactions are conducted electronically, it might seem strange to consider sending snail mail thank you cards. However, in an era when email is so dominant, sending thank you cards by mail is not only a great way to thank clients for their business, but also shows your level of professionalism as a business owner.
When to use business thank you cards
When you know you will be doing business with a client or prospect again, send a thank-you card. Expressing gratitude is always important, and it lets your customers know they are appreciated. If you have one to three repeat clients or prospects, and if there is any chance that they might be interested in some of your other products or services, then a business thank-you card is a good idea.
Best time to send business thank you cards
Thursday or Friday. No one likes to be interrupted at work, so send thank you cards on a day when people are less likely to be pulled away by urgent tasks.
Tips on what to write in a business thank you card
Write a short note on a business thank you card. It can be formal or it can be casual, depending on your relationship with that person. The key is to show your appreciation and make them feel special. Express gratitude for their business and mention why they matter to you. People love being appreciated, so don’t forget to send one!
Business thank you card etiquette
It’s important to follow up with potential clients after a meeting or appointment. No matter how big or small, send a thank you card. It will show your gratitude and put you at ease knowing that you have taken care of all aspects of networking.
Example business thank you card
See Pricing Here
It’s not always easy to handwrite your thank you notes, especially when you have a lot of them to write. However, there are ways around that! First, opt for emailing your thank you note—or create a handwritten postcard or letter on pretty stationery that can be scanned and emailed. We even offer free sample images for inspiration and printing if you want to handwrite your personal note.
Who are business thank you cards for?
How often should I send out business thank you cards?
A big misconception about business cards is that you’re only supposed to give them out once. In reality, giving business cards out all year round has multiple benefits for your company, especially if you can be strategic about when and how often you give them out.