Who do you know that sends greeting cards? Stop and think for a minute, try and remember what your mailbox looks like as soon as November hits and then remember how it progressively gets fuller throughout the month of December and through January.
Now stop and think what kind of things are inside your mailbox? Do you know all of the things that you receive from different companies each week? No, is the answer, you don’t because angelic postmen and women make sure that you don’t have to rummage through all of the ads and marketing mess to find your important things like… bills. Have you ever noticed how you your bills and important mail never gets lost within that junk? It doesn’t. People who work at the post office intentionally put all of the rubbage coupons together, and for that, we are thankful.
Now, do me a favor and try and picture your email inbox… How often do you open those marketing campaign emails? Ha! You don’t! There is no need to. Email are already organized by sender so that you never have to rummage through to find important emails.
Are you wondering why I am saying all of this? Okay, here is it.
When you choose to market your business through email campaigns, you are choosing to go with a 2% open rate, that means, that no one is going to open the email that you sent them with the great deal that you spent so much time decorating inside.
When you choose to send greeting cards, they ALSO get lost in the crap that people sent you like a warehouse market magazine full of coupons to get expired meat half off.
I know why you’re here, you are wanting to learn if send greeting cards is something that you should do to earn new business or heighten retention rates. The answer is no.. If you go on google and run across Sendout Cards or Postables, you are not going to gain any clients that way, because by their packaging (and most direct mail companies packaging) the mail people are going to go ahead and throw your greeting card that you worked so hard on in with the warehouse market coupons.
That why you have to send greeting cards differently. You have to find a provider that is going to automate your send greeting cards yearly so that you’re sure that they always go out without you having to worry to send greeting cards. You need to make sure that in or to send greeting cards, your envelopes and cards are hand-signed so that the mail people don’t throw your send greeting cards in with the crap that no one looks through. You also need to make sure that when you send greeting cards, you send greeting cards, not postcards, not tiny little card stock with a bunch of marketing hacks all over it, you need to send greeting cards, actually send greeting cards. If you are not going to send greeting cards, chances are that you are not going to gain any new clients. You can not choose to cold call or to send post cards over choosing to send greeting cards, it does not work that way. You have to learn how to manipulate USPS in a way that when you send greeting cards, it is effective and efficient.
Are you wondering if you should send greeting cards? The answer is yes, you should send greeting cards, however you have to send greeting cards the right way, not the lazy way.
Ultimately, when you choose to send greeting cards, you are choosing to double your yearly income.