Direct mail campaigns have been around since the invention of paper, but the world has changed considerably since then. With so many digital marketing tactics being developed and released every day, it’s easy to get caught up in the hype and lose track of what’s working best and what isn’t anymore. While referral direct mail might seem outdated in today’s world, it can still be one of the most effective ways to get new customers if you play your cards right – especially if you follow these six tips for running a successful referral direct mail campaign.
Step Brainstorm Your List
Generate a list of all your competitors and your target audience. For example, you could find out who’s buying from your competitors and then reach out to them with a more personal message. Your competitor’s customers may also introduce you to new clients that you haven’t reached yet by word-of-mouth or by sharing content related to your industry.
Think Outside of The Box by Including Unique Statistics in Your Headlines. – Examples
Make it easier for your brain to find a connection between keywords and phrases. The next step is to make a few changes so that your mind can recognize which words or phrases relate to each other: capitalize each word that appears in your title and insert hyphens between them.
Create your first free piece of content. (Optional, but a great idea for getting your feet wet and really understanding SEO.)
Write your post. Write around 700 words, keeping in mind these are business professionals and so you can’t overuse jargon or speak down to them. Add a headline that sounds like it would belong in a popular magazine—nothing too snarky or clickbait-y.