Automated real estate mailers are simple!
They are marketing material (Greeting cards) that are sent to your client throughout the year. There are important aspects to know when it comes to automated real estate mailer… Like what is the wording inside of them? There are a lot of different things you can put it automated real estate mailers, but you need to make sure that whatever it is it needs to be personal, unique and different.
The Simplicity Continues..
There is no doubt that direct mail is very time consuming, and I think that’s why people stopped using automated real estate mailers, because cards became so time consuming and costly. The thing is, though, is that you do not have to go out and buy the cards yourself, mail them yourself, stamp or sign them your self, because there are plenty of companies that will do it for you!
Not only is it much easier to pay a company to send your automated real estate mailers, but they are often much better than what you can send on your own, because often times, direct mail companies who do this, obviously they have a little more experience.
Here’s another factor-
When you are sending out direct mail to your clients, or you are using a company that sends out automated real estate mailers, it is important that you are putting the right messaging in the cards. You want your automated real estate mailers to portray to your clients that you respect and appreciate them based on what is written in the automated real estate mailers.
There’s another really important thing that automated real estate mailers provide for you, and that is referrals. When you create personal and unique relationships with your clients, then they feel trustworthy, and a deep enough connection to you to refer you to their close friends and family.
It helps a lot when the wording in the greeting cards pertain to referrals. If you say something like “Don’t forget to refer me to your loved ones!
then they know that they would appreciate new clients and they would like you to keep them top of mind.
If you’re an insurance agent looking to send automated mailers, click here
Cold Call No More
If you talk to any type of marketing company or business coach, they will tell you that you need to call your clients out of the blue and ask them for a sale or a referral, when you’re doing that you turn all of your clients away from you, because they don’t want a random call from their realtor that you’ve had no contact with you in ages, and now all of the sudden they are being solicited by you. It doesn’t make them feel good, and it doesn’t want to make them refer you because they don’t want to be the reason that their friends and family are also being solicited by their weirdo realtor now.
Benefits of Real estate direct mailers
Instead of your clients constantly feeling annoyed by you, automated real estate mailers are never annoying or too much. There is an art of when you need to send automated real estate mailers, and that begins with when is the right time to send out the automated real estate mailers, and that does not mean at Christmas time only. It is important that these automated real estate mailers go out when your clients are least expecting them so that they don’t get stuck under a pile of tons of other direct mail that different companies are sending them, and if you send them out only at Christmas, your mailers get thrown away because people are receieving cards from peeople that are of a higher priority than you are.
If you’re ready to get started with your automated real estate mailers, click here!