So often realtors grow tired of looking for new ways to try and grow their real estate business..
Your Google search history is full of “marketing for realtors” “realtor marketing ideas” “cheap ways to grow your real estate leads” and all you ever find are gimmicks, ans things that cost so much money, you don’t have the cash yet to use the platform. Or, maybe, you landed on ione of those “Get Rich Quick ” ads and now you’re in a 3 year contract that you’re stuck paying for and you haven’t gotten a single new lead for it.
Growing your real estate business isn’t done with a few google reviews, or a matter of a good looking website full of SEO – it’s different than growing other companies. There’s certain things that people look for in realtors, they are the people that are going to be helping them find the most expensive purchase of their life, and somewhere that you’re going to spend most of their time in, however.
After years of hearing realtors search for the best way to market their real estate business, I finally landed on the one aspect that has always helped realtors make as much money as they can every year, and although it can be time consuming, there is one way to get it done without every even having to lift a finger.
Do you remember the time back before digital marketing, back when people read magazines, and scanned the Yellowpages for a business that they were needing to use? Well lets resort back to that time and remember that being a real estate agent has always been quite a money making profession – if done right.
All of that to say – Real estate direct mail. I know, you’ve seen this pushed before, those companies that try to market to you to make a little post card with your face and name on it that say “Let me sell your home.” Those look exactly like what they are – junk mail. See, the things is, you have to use real estate direct mail strategically so that it works in your favor everytime.
Imagine this, you walk out to your mailbox in march and you see a bunch of junk mail, but next to all of that junk mail, you see a white envelope with your name HAND-WRITTEN on it, FROM A PEN. Of course you’re going to open it, right? When you open it up you see a regular 5×7 full size card, you open it and a business card falls out and you see that it’s hand-signed by someone who you’d done business with, how legit is that? That is the correct use of real estate direct mail. The days are over of you searching for cheap ways to market your real estate business and the days are long gone of you googling “does direct mail work for realtors?” the answers are in front of you!
Stop trying to reinvent the wheel, stop trying to pay for someone to put SEO on your website, it’s all about creating personal relationships with people. As a realtor, the more word of mouth traffic you have, the more referrals you receive. Make sure that your business card and the cards that you send your clients are in the topic of all discussions during your clients family gatherings and parties.