There are so many different companies that exclaim that their programs are the the best one and that they’re designed specifically for realtors.
There is nothing more important than the marketing that you choose to use. I know that it seems so silly to spend so much money on things that are supposed to make you money, but the saying is true, you have to spend money to make money.
It’s important that you do your research on exactly what type of real estate marketing is right for you and your type of real estate business. Often times realtors think that if they choose the most expensive real estate marketing program, then that will make them the most money, but 99% of time that is not the case at all, It’s important as a realtor to choose the best real estate marketing program for your budget, and if you choose a program that uses up all of your funds, then it might not work and all of the sudden, all of your hard earned money will be gone in the flash of an eye.
The biggest thing to keep in mind when it comes to real estate marketing, is that digital marketing companies will always come up in your search first, and just because their company is first on the search engines, doesn’t mean that they will make sure that your business does the same.
The issue that comes with choosing a digital marketing company, is that getting to the top of the search engines, is not an easy task, and someone needs A LOT of man hours to get your company to the top of google, what company to do you know that will spend all day every day working on your business?
It’s your job to make sure that your real estate marketing program is getting the direct care that it needs to be able to make your conversion rate higher, and let me tell you, digital marketing companies do not care about the success of your business as much as you do, as a matter of fact, NO ONE cares about the success of your business as much as you do.
What other types of real estate marketing have you tried to do with your business? Have you been relying solely on Facebook and Google ads? There’s a reason that you’re reading this article, and that’s because you are looking for a new method of real estate marketing because the ones that you’ve tried in the past just aren’t working.
It’s important that you do a deep dive into the history of real estate marketing, and what has always worked in the past for successful realtors.
Let’s talk about direct mail.
Direct mail marketing has been around for years! Why don’t people look to direct mail marketing before anything else anymore? People think that it’s out dated.. Right?
Let me tell you a little statistic…
Email campaign marketing has an open rate of .05% that is LESS than one percent! The fee that you’re paying each month for that email marketing campaign crm? That is WAY more that it costs to send out real, personal, heartfelt direct mail to your clients. Not to mention, you’re sending out those emails, and paying for it each month, to not even have the potential clients OPEN the emails!
Direct mail has a 92% open rate….
How is that not a no-brainer? Start sending direct mail out to your clients as your real estate marketing program..
You think that you can send all of your clients personalized greeting cards every other month? Good luck! It is a very time consuming thing.. It will work, however.
There are LOTS of programs that specialize in this type of thing, and the best part? They charge less than HALF of what you pay for your email campaign systems!