There are a couple of things that you need to keep in mind before you decide which route you want to take when it comes to referral marketing.
There are a lot of different techniques out there that will help you to generate referrals, but what technique is right for you and your line of work?
Something that RESURGE specializes in, is helping realtors to generate referrals and bring back repeat customers. As a realtor, you need to keep in mind that when someone uses you to find their dream home, it will probably be awhile before they are ready to look for another home, but you need to make sure that their experience was so grand that they want to use you when it comes time to do it again, and the other thing to keep in mind, is that you need to make sure that their experience was so grand that they feel comfortable referring you to their loved ones. There is no greater lead than one that came from someone that you’ve already worked for, and they referred them to you. That is warmer than a hot lead, it is a lead that is already in a sealed envelope and you can already count that money in your bank account.
Often times when it comes to referral marketing, people think of it as a second list priority, when in reality, as a realtor, it should be the top of your list when it comes to marketing, and if it isn’t.. Well, maybe go back to that job that you had before you decided that you wanted to work for yourself, because however you’re getting leads now is not always going to be sufficient. Marketing is constantly changing, but you know what doesn’t change? The relationship that you built with those clients that you’ve worked for that already trust you. Those relationships stay the same AS LONG AS YOU WATER THEM. Clients forget their realtors names.. I couldn’t tell you mine. That’s what is so important about referral marketing, not only are you letting them know that you’d like them to refer you, but you are also FORCING them to remember your name. It’s important that you don’t go about this the wrong way though, because we all know that there is such thing as too much contact, and we’ve all been apart of that and don’t ever want to come off as a telemarketer or a sleazy car salesman (with apologies to car salesman.)
It’s time to invest in your referral marketing… and it really time to make sure that you’re going about it the right way.