Estate Agent UK – Building a Real Estate Agent Referral Network
Real Estate Referrals are the lifeblood of the Real Estate business. Referrals can come from existing customers, contacts, members of clubs or organizations you belong to, or just casual acquaintances who may have seen an ad or flyer you received. Referrals are often the result of what is called “word of mouth” advertising. In today’s terminology, “networking” is a better way to describe the agent’s efforts to generate referrals. As a realtor, what “networking” is not for you is that it creates links between you and other people who may possibly send you business. As a result, most of the real estate agents spend a lot of time to meet new people, going to social gatherings, and hold an open house and usually put their faces out there, so that as many people as possible to get to know them. But not all the referrals come as a result of local networking activities. There is another source of a business that is not local: the other real estate agents out of the city. In fact, real estate agents are references to out-of-town media is a major potential source of business. A typical scenario: Agent is a client moves to another city, and recommends that agent B is in another city. Agent B, customer contact information, can not figure out what they are looking for, researching and looking for the number of homes that fit their criteria, organize, show times, visit your regional co-ordinate showings, and then dealing with all aspects of the purchase. In some ways, this is the best kind of real estate agent to get a referral. When another agent recommends the customer, the chances are very good that you use the service and you will get the business. In fact, both agents benefit from this arrangement, because the referring generally to be part of the Commission – usually up to 25% or 30% just to make the initial recommendation. So, apparently, it is in everyone’s interest to continue such referrals. Everbody wins. Agent B gets a new client, and I hope to buy premium. You may view, the trusted agent who is intimately familiar with the housing in a new city. And refers to the agent, the agent serves a valuable service to his customers – and gets a healthy chunk of the agent commission payment. What could be better? As we all know, most of the people are incredibly mobile these days, change houses every few years, and often move from city to city because of various reasons. This causes an enterprising real estate agents almost limitless potential of agent-to-agent referrals. But to take advantage of these opportunities is not as easy as just saying “Call me when you need an agent in my home town.” There are probably hundreds of agents in your town – maybe thousands – and they all say the same thing – “Call me when you need an agent in my home town.” The answer is networking. But in this case it is a networking agents in other cities. Most of the materials used by a surprisingly passive strategy when it comes to networking with other agents. They are just waiting for someone to approach them the lead, the thing to do, if it occurs, and then perhaps to keep in touch from time to time, the national agent. A much better strategy is to develop a network-makers as many neighboring cities as possible, and then promote them yourself. Not obnoxious, aggressive way, but sharing information, here’s-what-am-the time these days, kind of way. Introducing yourself to potential networking partners can be tricky. The best way is to tell prospective partners, what they want to hear – that you are looking for someone to send referrals in their community, and you are wondering if they would be interested. Who would reject such a possibility? Another very effective way is to get involved with a more formal referral network. Since these are the factors that have already expressed an interest in producing referral traffic they are perfect prospects for your networking efforts. But it takes more than just saying “I’m interested in referrals.” It is much more effective if you take an interest to keep in touch with your networking. One way is to share information with them on a regular basis by sending a newsletter or an e-mail from time to time, letting them know of your progress in the city, and the success of your company. Another good strategy is to actively request transfer of undertakings on their own stable of customers and contacts. In other words, to promote yourself, “Transfer of an expert.” This is a free service you can offer your customers – which can be converted into a lucrative commission when you send a business networking partners. John Ola is experienced and looking for an estate agent across Epsom, Surrey, Ashtead, Leatherhead, Ewell and Barnstead, and writes articles on Estate Agent Surrey, Estate Agent Epsom, Estate Agent UK and Estate Agent Leatherhead, Estate Agent Barnstead, Estate Agent Ewell, Estate Agent Flats, Estate Agent Houses, Lettings Agents, Sales Agents, Estate Agent management, Investment Properties, Overseas Properties, Property Valuation.