The old marketing adage wisely says credibility plus visibility leads to profitability. We all know that marketing consistently can help every real estate agent and mortgage lender stay visible and get the profitability they deserve. No worries, I hear you … you’ve spent endless time and loads of money to build your identity as a credible and expert real estate agent. Great!
Adjust that annoying, rather unattractive mask that you absolutely must adorn during our global virus time and get the profitability you deserve by raising your profile in the real estate market. Here are five ways you can raise your profile in your market:
First, ‘Get on Board!’ A fabulous way to get on the radar screen of influencers while doing something good for your community is to serve on a Board. People who serve on Boards tend to be active, well-connected in the community and socially conscious. Generous people like those who donate their time, are good to know and connect with. Find a Board that is likely to need your credibility-building expertise in real estate, such as an organization dealing with affordable housing. Follow your sincere interests so you will have a fun time while making powerful contacts.
Second, is ‘Drip Marketing.’ The idea behind drip marketing is to get on the radar screen of your prospects and contacts on a regular basis, just like a drip from your leaky tap.
Eventually the teeny drip fills up a tub to overflowing, and your “touches” lead to new clients, referrals and other opportunities.
One of the best ways to stay in ongoing contact with your community is by sending cards to your clients throughout the year with Resurge — a real estate referral marketing system found online at https://www.resurgereferral.com and telephone at 888-882-8806.
Marketing with Resurge is easy … simply upload your client list and they will stamp, mail and send memorable cards, preselected by you, to your clients throughout the year.
Third, ‘Strategic Visibility – Referral Partners’.
While it is good to maintain a high profile in your community, it also works to be strategically visible with those key influencers we just mentioned. If you follow the 80/20 rule, you know that 80% of referrals come from just 20% of your contacts. Knowing, and nurturing relationships with, a select group of referral partners can keep you stocked with all the leads you can handle.
In addition to the obvious ones like mortgage brokers, title companies and home inspectors, seek out divorce attorneys, remodeling contractors and well-connected past clients.
Fourth, ‘Build Online Visibility with a Blog’. We have all been repeatedly told about the importance of blogging for your real estate agent website, but did you know it’s also a visibility strategy? Blogging is a powerful traffic generator and can attract qualified leads to your website. How do you know they are qualified? If you blog using key search terms, then you will connect with web-searchers who are looking for the information you are providing. Busy people do not search for information online for no reason; they are usually motivated to act now.
The beauty of a blog is that you become more credible as an expert. After all, anyone regularly publishing informative articles week after week must know her stuff, right?
Let’s face it: Real estate is a competitive field, and you’ve got to stand out to be a successful agent and broker. Contact Resurge today at https://www.resurgereferral.com
and telephone at 888-882-8806 to have cards sent to your clients all year long.
Because marketing yourself on a regular basis will ensure you are able to help more people and enjoy a profitable business. Isn’t that why you went into a real estate industry career in the first place? Check out Resurge today https://www.resurgereferral.com or 888-882-8806.