It’s true, real estate agent direct mail marketing can increase your business. In fact, according to the US Postal Service, 98% of consumers bring in their mail the day it is delivered, and 77% sort through it immediately.
Now, imagine a piece of Real Estate Agent Direct Mail strategically delivered to one of those consumers, filled with information that addresses one of their immediate needs. It’s like scheduling a face-to-face meeting with your ideal consumer since direct mail literally gets you in the front door!
If you are a real estate agent, you are always searching for the most effective way to reach your clients and prospects. That said, real estate agent direct mail marketing may be the answer you are looking for.
Below are a few ways that direct mail marketing can effectively increase a real estate business. First, “Hit Your Target.” Determine who you are trying to reach and focus on reaching them. Mass advertising can be expensive and is not always an option for small businesses.
By contacting only your selected client(s) through targeted direct mail marketing, you eliminate unnecessary marketing efforts and drastically increase your investment return.
The second benefit of direct mail marketing is that it allows every real estate agent to connect on a personal level. Addressing your clients by name, and offering them service based on their needs, forges an automatic connection which makes them more likely to respond. In fact, 55% of consumers “look forward” to discovering the mail they receive, and you want to ensure your piece is there for them to discover.
Third plus of direct mail marketing is that it enables you to customize it your way. Infusing the unique traits of your business into your real estate agent direct mail marketing pieces is easy, and you can customize your program the way you want. Some examples of customization include showcasing real estate accomplishments, informing readers of market trends, or simply wishing them a happy holiday!
Fourth direct mail marketing benefit is giving them something to hold on to.
Physically placing your message in your customers’ hands engages them in a tactile way. Also, providing them with useful information encourages them to interact with you and keep your piece handy.
Fifth and final plus for real estate agent marketing with direct mailers is that it allows you to track your success. In fact, in today’s world, real estate direct mail marketing remains one of the few media channels that actually allows you to track the success of your campaign. It’s as simple as counting the responses you received from that particular piece.
By tracking and analyzing your results, you can make the necessary adjustments to your program to generate more leads!
The key to building a strong brand and increasing your value as a real estate agent is consistent, regular marketing. Direct mail marketing pieces are an easy, cost-effective way to do this. Connect to your target clients today with the real estate referral marketing system from Resurge at https://www.resurgereferral.com, or call them at 888.882.8806.
The real estate direct mail marketing system offered by Resurge let’s you keep in contact with your clients all year long with the hand-signed, stamped and mailed personally designed cards throughout the year. Contact Resurge today to increase your real estate business https://www.resurgereferral.com, or call at 888.882.8806.