You’ve just closed the sale on your first property, congratulations! Now it’s time to start thinking about how you want to maintain that relationship and get repeat business over time. While following up after the initial sale and making sure you have updated contact information is one of the best ways to do this, there are also plenty of other automated ways to stay in touch with your clients regularly without being too much of an annoyance or putting in too much work.
Why are automated real estate mailers effective?
In an effort to make sure that our clients are getting enough attention, we started sending automated real estate mailers every other month. We wanted to make sure that they were feeling comfortable with us and our services. We wanted them to know that we’re still here for them and ready and willing to help whenever they need it. While some of our clients have been hesitant about it at first, their appreciation has grown since we started sending out these mailers.
What should you send in an automated real estate mailing?
A monthly automated real estate mailing is a great way to stay in touch with your existing clients. But it’s important that you send out valuable content and not just regurgitate previous mailings. So, what should you include in these mailings? What do customers want to read? And how often should you be sending them out? Below, we cover all of these questions and more!
How do you send an automated real estate mailing?
There are three main reasons you might consider sending out an automated real estate mailing. First, it can be a great way to keep in touch with current clients and prospects in a very personal way. Second, it’s a low-cost way of bringing new business into your pipeline. Finally, sending an automated mailing is one of the best ways to grow your real estate business when you’re away on vacation or otherwise temporarily unable to handle new leads and appointments.
What are some additional tips for effective automated real estate mailers?
Once you have your automated real estate mailer content set up, consider sending more than one each month. For example, an automated mailing could be sent every other month rather than just once. You can also send them out on different days throughout a particular month. For example, say your automated real estate mailer is supposed to go out in February: You could send it out on Feb. 1st, Feb 15th and Feb 28th.