The way that people are advertising digitally is changing.. If you are a digital advertiser, or you’ve been around the block big digital marketing, you know that Facebook and Instagram have taken a large hit when it comes to advertising. Consumers on Facebook are catching on, and thinking of new ways every single day to block ads shown on their feeds. Not only have they found ways to bypass ads all together, but they are also becoming immune to retargeting ads. People are noticing that ads are following them around, and it actually turns consumers OFF of wanting to buy the product. They feel that it is an invasion of privacy (which it is) and they are becoming more and more annoyed every single day.
Not only are all of these things key components of how advertisements are changing, but the fact that less and less people are spending time on Facebook. Life goes on and the world changes. Young people who are entering the social media world are not logging into Facebook everyday, and most of them don’t even have one! Eventually, there will be no use for Facebook. As “youngster” as it once was to keep your instagram popping, the same thing is happening on that platform. Instagram is becoming less and less used every single day. I know that I used to get on Instagram 5x times a day, and I took picture specifically “for the gram” and now I am down to getting on Instagram a couple of times a wee, and about one post a year.
The thing about social media, (one of my favorite aspects of it) is that people want to see raw things. Facebook and Instagram have become such edited, glitz and glamor platforms, and people are tired of the fakeness of it. People are tired enough of it, that they even started the hashtag campaign #MakeInstaCasualAgain. Now, I know what you’re thinking, people were posting on instagram, so it was beneficial to the platform, but just like any other trend, that hashtag wasn’t popular for long.
When I say that people like raw social media, I mean that people want videos that aren’t edited. Simple workouts done by regular people. Recipes made by moms instead of chefs, DIY home decor, funny videos, drugstore makeup tutorials instead of influencer tutorials… People want to use a platform where they can relate, laugh, and find helpful tips for FREE.
Don’t get me wrong, influencers have definitely made their way into TikTok and are slowly taking over, but they haven’t yet… and right now, it’s the place to advertise.
There are a couple of stipulations on who TIkTok is right for when it comes to advertising. If you’re a company selling excavators, it’s probably not right for you. TikTok is made up of mostly women, a lot being 20 or younger, but each month an older generation creeps their way onto the app.
When it comes to Realtor marketing, think about the people that are on their phones googling home ideas? Mostly women. Rethink where you are spending your marketing dollars.